A Car Dealership Implemented a Value Pricing Strategy Where Customers

question 76

Essay

A car dealership implemented a value pricing strategy where customers got only one price so there was no need to bargain with sales people.The dealership's website gives detailed price information without the need or involvement of a sales person.What pricing objectives do you believe the dealership is pursuing and why they have made this decision?

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Definitions:

Centralization

The concentration of authority for most decisions at the top level of an organization.

Decentralization

Decentralization refers to the distribution of decision-making authority from a central figure or location to lower levels within an organization or government, allowing for more localized and responsive decision-making.

Decision Making

The process of identifying and choosing alternatives based on the values, preferences, and beliefs of the decision-maker.

Informal Structures

Unofficial relationships and networks within an organization that influence decision-making, communication, and relationships.