________,________ and Physical Facilities Are Added to the Traditional Marketing

question 52

Multiple Choice

________,________ and physical facilities are added to the traditional marketing mix variables in an extended marketing mix for services.

• A)Processes; price
• B)People; place
• C)Price; location
• D)Promotion; people
• E)People; processes

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Definitions:

Implementation Phase

The stage in a project or strategy where plans are put into action and executed to achieve the intended objectives.

R and D

Research and Development, a business or government activity that involves the investment of resources in gaining new knowledge and creating new products or processes.

Implementation Phase

The stage in a project, plan, or strategy where plans are put into action or executed.

Marketing Program

A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period to achieve specific business goals.