Discuss,with Examples,the Three Categories of Innovations and the Potential Effect

question 10

Essay

Discuss,with examples,the three categories of innovations and the potential effect on consumers.

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Definitions:

Normative Social Influence

The effect others have on an individual, causing them to adapt their behaviors to gain acceptance and approval.

Deindividuation

The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.

Insecure

Feeling uncertain or lacking confidence in oneself, which can affect emotional well-being and interpersonal relationships.

Destructively Obedient

Following orders without moral consideration, leading to harmful actions that the individual might not ordinarily commit.