Which of the Following Statements About the Adopter Categories Is

question 62

Multiple Choice

Which of the following statements about the adopter categories is true?

• A)Innovators are a much larger group than laggards.
• B)Early majority consumers are typically middle class and like to buy well-established products.
• C)Early adopters are risk aversive.
• D)Late majority consumers are typically very concerned about social acceptance.
• E)Over 50 percent of the population is classified as a late majority consumer.

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Definitions:

Refund

The process of returning funds to a purchaser in response to a product return, cancellation, or dissatisfaction with services provided.

Endorser

A person who signs their name on a document, often a check, to indicate their approval or to transfer ownership to another party.

Drawer

In a financial context, the person who writes or issues a check or draft instructing a bank to pay a specified sum of money to a designated party.

Liable

Legally responsible or obligated.