Which of the Following Statements About the Adopter Categories Is

question 62

Multiple Choice

Which of the following statements about the adopter categories is true?

• A)Innovators are a much larger group than laggards.
• B)Early majority consumers are typically middle class and like to buy well-established products.
• C)Early adopters are risk aversive.
• D)Late majority consumers are typically very concerned about social acceptance.
• E)Over 50 percent of the population is classified as a late majority consumer.

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