Examlex
Which of the following statements about brand equity is true?
Purchase Intent
A measure or indication of a consumer's likelihood to buy a product or service in the near future.
Triple Bottom Line
Framework with three parts: social, environmental, and financial; also referred to as the 3Ps: people, planet, and profit.
Corporate Social Responsibility
A business model that helps a company be socially accountable to itself, its stakeholders, and the public, often focusing on environmental, economic, and social impact.
Corporate Social Responsibility
The commitment of a business to contribute to sustainable economic development and improve the quality of life of the workforce, their families, the community, and society at large.
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