Arnott's Makes a Range of Biscuits,from Tim Tams Through to Milk

question 135

Multiple Choice

Arnott's makes a range of biscuits,from Tim Tams through to Milk Arrowroot.All of its products are sold using the Arnott's brand name.This company uses a/n ________ strategy.

• A)compound branding
• B)family brand
• C)aggregated branding
• D)store brand
• E)generic brand

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Definitions:

Females

The sex of an organism, or a part of an organism, which produces non-mobile ova (egg cells) and can typically bear offspring or produce milk for the young.

Neutralizing

In psychology, a coping mechanism where individuals attempt to counterbalance or cancel out thoughts or feelings perceived as unacceptable or harmful.

OCD

Obsessive-Compulsive Disorder is a psychological disorder marked by persistent unwanted thoughts (obsessions) and repetitive actions (compulsions).

Relatively Often

A term indicating that an event or occurrence happens frequently, but not necessarily at regular intervals or with uniform intensity.