Procter & Gamble Makes a Range of Consumer Products,each with Its

question 42

Multiple Choice

Procter & Gamble makes a range of consumer products,each with its own separate and unique brand name e.g.Vidal Sassoon shampoo and Duracell batteries.Procter & Gamble is using a/n ________ strategy.

• A)umbrella brand
• B)individual brand
• C)family brand
• D)private-label brand
• E)compound branding

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