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Discuss Why Marketers Should View Products as Bundles of Attributes

question 92

Essay

Discuss why marketers should view products as bundles of attributes and why they need to consider the three distinct product layers when developing marketing strategies.Illustrate using an example.


Definitions:

Fluency

The ease and smoothness of speech or writing, often reflecting a person's mastery of a language or ability to express thoughts with clarity.

Extensive

Describes something that covers a large area or has a wide scope or range.

Limited

something confined within boundaries, restricted in size, amount, or extent.

Intelligence Tests

Standardized exams designed to measure human intelligence and cognitive abilities.

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