Mercedes Was Able to Successfully Introduce Its C-Class Car at $30,000

question 113

Multiple Choice

Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more.Mercedes implemented a/n ________.

• A)upward line stretch
• B)value stretch
• C)downward line stretch
• D)product line contraction strategy
• E)filling-out strategy

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Definitions:

Demographic Profiling

The process of gathering and analyzing data about the characteristics of a population or specific group for targeted marketing or analysis.

Tax Saving Plan

A financial strategy or investment designed to reduce the amount of taxes payable by an individual or organization.

Psychographic Profiling

A marketing technique that categorizes audiences based on their personality traits, interests, values, and lifestyles to better target advertising and communications.

Values And Beliefs

Principles or standards of behavior that are considered important by individuals or groups, and convictions held to be true.