Procter & Gamble Make Several Different Kinds of Shampoo,but It

question 108

Multiple Choice

Procter & Gamble make several different kinds of shampoo,but it did not have a dandruff shampoo designed specially for women until it added Pro-V anti-dandruff shampoo.This is an example of product extension through a/n ________.

• A)downward line stretch
• B)filling-out strategy
• C)product line contraction
• D)value stretch
• E)upward line stretch

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Definitions:

Consolidating

The process of combining financial statements from different entities within a single corporate group to provide a single set of financial statements.

Foreign Subsidiary

A company owned or controlled by another company (the parent company) but located and operating in a foreign country.

Cumulative Translation Adjustment

An entry in the accumulated other comprehensive income section of a translated balance sheet summarizing the gains or losses from currency translation differences.

Remeasurement Gain or Loss

A financial result that occurs when the value of a foreign currency transaction is adjusted to reflect exchange rate changes at the balance sheet date.