Why Are Marketers Interested in the Life Cycle of Products

question 45

Multiple Choice

Why are marketers interested in the life cycle of products?

• A)To use it to explain how product features change over the life of the product
• B)To support only the product orientation stage of the product
• C)To encourage cannibalisation
• D)To control entrance in international markets
• E)To implement demographic segmentation

---

Definitions:

Metabolic Rate

The rate at which an organism uses energy to support its basic life functions.

Growth Hormone

A hormone that stimulates growth, cell reproduction, and cell regeneration in humans and other animals.

Spinal Fluid

Also known as cerebrospinal fluid, it is a clear, colorless body fluid found in the brain and spinal cord, crucial for cushioning the central nervous system and maintaining intracranial pressure.

Dura Mater

The tough, outer meningeal layer that covers and protects the brain and spinal cord. Also see arachnoid and pia mater.