Which One of the Following Statements About the Steps in the Target

question 60

Multiple Choice

Which one of the following statements about the steps in the target marketing process is true?

• A)The second step in the target marketing process is the identification of all segmentation variables.
• B)There are four steps in the target marketing process.
• C)The final step in the target marketing process is positioning.
• D)The first step in the target marketing process is to set marketing objectives.
• E)All of the above

---

Definitions:

Bargain Purchase Option

An option in a lease agreement that allows the lessee to purchase the leased asset at the end of the lease term at a price significantly lower than the expected fair market value.

Lease Term

The fixed, non-cancellable period of time for which a lease is agreed upon between the lessee and the lessor.

GAAP

Generally Accepted Accounting Principles, the standard framework of guidelines for financial accounting.

Capital Lease

A long-term lease agreement that designates the lessee (the person who rents the asset) as having the financial responsibilities and benefits of ownership.