To Market Suave Shampoo,Unilever Used Data from the Australian Bureau

question 93

Multiple Choice

To market Suave shampoo,Unilever used data from the Australian Bureau of Statistics and Statistics New Zealand to identify neighbourhoods with high concentrations of young working women.

• A)geodemography
• B)psychographics
• C)ethnography
• D)projective techniques
• E)the hierarchy of needs

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Definitions:

Command-and-Control Style

A leadership approach characterized by strict authoritative directives and close supervision, with little input from subordinates.

Participative Leadership

A leadership style where decision-making is shared among group members, encouraging collaboration and team involvement.

Interpersonal Skills

The abilities needed to effectively communicate, interact, and collaborate with others, essential for successful social and professional relationships.

Entrepreneurial Leadership

A leadership style characterized by innovation, risk-taking, and a proactive approach to seizing opportunities and facing challenges.