'What's Happening in My World' Is a Newspaper Designed to Keep

question 129

Multiple Choice

'What's Happening in My World' is a newspaper designed to keep school children informed about what is happening in their country and their world.

• A)behavioural
• B)lifestyle
• C)socioeconomic
• D)psychographic
• E)demographic

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Definitions:

Situation Analysis

Second step in a marketing plan; uses a SWOT analysis that assesses both the internal environment with regard to its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats.

Marketing Planning Process

A methodical approach to planning marketing strategies and tactics, involving situational analysis, setting goals, defining strategies, budgeting, and monitoring.

Palm Computing Inc.

A pioneering company in the development of personal digital assistants (PDAs) and early smartphones, playing a significant role in the evolution of mobile computing.

CDSTEP Factors

An acronym standing for Cultural, Demographic, Social, Technological, Economic, and Political factors that influence a company's external marketing environment.