A Company Selling Clothing Portrays All People Wearing Its Clothing

question 31

Essay

A company selling clothing portrays all people wearing its clothing in its advertising as being interested in physical fitness,involved in a range of outdoor activities,fans of the television show Survivor and concerned about the environment.What segmentation variable or variables is this company using? Who would these advertisements not necessarily appeal to?

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Definitions:

Ghettos

Urban areas where minorities or marginalized communities are confined or segregated, often under poor living conditions.

Douglas Massey

A sociologist known for his research on immigration, race, and social inequality, particularly in the context of American society.

Nancy Denton

Nancy Denton is a sociologist known for her research on segregation and inequality, particularly focusing on how these issues affect education and housing in the United States.

Discrimination

Unfair or prejudicial treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.