Discuss the Steps Involved in Customer Relationship Management (CRM)and Explain

question 131

Essay

Discuss the steps involved in customer relationship management (CRM)and explain why marketers would adopt CRM.

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Definitions:

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society.

Racial Equality

The principle that individuals should not be discriminated against based on their race and should have equal rights and opportunities.

Eighteenth Century

The period from January 1, 1701, to December 31, 1800, in the Gregorian calendar, marking the 18th century.

Ethnic Differences

The distinctions and diversities that exist among various ethnic groups, often pertaining to culture, language, or identity.