Positioning Strategies Often Try to Create a ________ for a Good

question 66

Multiple Choice

Positioning strategies often try to create a ________ for a good or service,a distinct image that captures its character and benefits.

• A)segment profile
• B)target market
• C)trade promotion
• D)brand personality
• E)FAB profile

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Definitions:

Operant Conditioning

An approach to learning in which the vigor of an activity is shaped by positive reinforcement or disciplinary measures.

Classical Conditioning

A conditioning approach where two stimuli are systematically associated; a reaction first elicited by the second stimulus, over time, becomes elicited by the first stimulus.

Disequilibrium Principle

A state or condition where there is a lack of balance or stability, particularly within economic models or physical systems.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, thereby influencing the probability of that behavior being repeated.