Modifying a Product's Position in Response to Market Place Changes

question 47

True/False

Modifying a product's position in response to market place changes is called repositioning.

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Definitions:

Fee Simple Absolute

An ownership interest in which the holder has exclusive rights to ownership and possession of the land; the most comprehensive type of estate.

Conditional Estate

An ownership interest in which the holder has the same interest as that in a fee simple absolute except that this interest is subject to a condition.

Patent

Protection that grants the holder the exclusive right to produce, sell, and use the object of the patent for 20 years; can be obtained for a product, process, invention, machine, or a plant produced by asexual reproduction.

70 Years

A measure of time often associated with copyright duration, extending 70 years beyond the life of the creator.