The First Step in One-To-One Marketing Is for a Company

question 34

Multiple Choice

The first step in one-to-one marketing is for a company to ________.

• A)identify customers and get to know them in as much detail as possible
• B)rank its customers in terms of sales volume
• C)identify types of transactions and determine which will be abandoned
• D)train its employees in CRM methodology
• E)determine which aspect of the product will be customised to meet the individual needs of its customers

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Definitions:

Hung Jury

A judicial situation in which a trial jury is unable to reach a unanimous or requisite majority verdict, leading to a mistrial.

Verdict

The decision made by a jury or judge resolving the issues in a court case, including determinations of guilt or liability.

Chambers

A term referring to the private office or courtroom of a judge, often where private matters are discussed or decisions are made.

Exclusionary Rule

A legal principle that prohibits evidence obtained in violation of a defendant's constitutional rights from being used in court.