Which of the Following Statements About Customer Relationship Management (CRM)programs

question 10

Multiple Choice

Which of the following statements about customer relationship management (CRM) programs is true?

• A)CRM programs include any communication channel that allows the customer to communicate directly with a company.
• B)Only consumer marketers can benefit from the use of CRM programs.
• C)To succeed,all companies should engage in CRM every time they interact with a customer.
• D)The success of a CRM program relies on its use of mass communication channels.
• E)Internet technology is viewed as a barrier to the implementation of CRM programs.

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Definitions:

IR Absorption

The process where a molecule absorbs infrared radiation, leading to vibrational transitions, used in spectroscopy to identify chemical compounds.

Intense IR Absorption

Refers to the strong absorption of infrared light by a molecule, typically due to specific bond vibrations, useful in identifying functional groups.

C-H Stretch

Refers to the vibration observed in infrared spectroscopy representing the stretching of carbon-hydrogen bonds.

Conjugation

The overlapping of p-orbitals in adjacent atoms creating a system of connected π-electrons across the molecule, leading to stabilization and coloration in compounds.