One of the Goals of Customer Relationship Management (CRM)programs Is

question 103

Multiple Choice

One of the goals of customer relationship management (CRM) programs is to ________.

• A)reduce share of customer
• B)increase market share
• C)develop appropriate responses in transactional marketing situations
• D)increase total communications costs
• E)increase the total profit generated by a customer over his or her lifetime

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Definitions:

Mutual Gains

A situation where all parties involved in a negotiation or agreement benefit from the outcome.

Win-Win

A negotiation or dispute resolution outcome in which all parties achieve their objectives or receive mutual benefits.

Complex Conflict

A dispute that involves multiple issues, parties, or both and is characterized by high levels of uncertainty and interdependence.

Tangible Factors

are measurable or concrete elements that can influence outcomes in various contexts, such as negotiations or decision-making processes.