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A dentist has two new patients.One patient is single and has no children.The other patient is a parent with six children.All children are between the ages of 5 and 12.What factors can the dentist utilise from the demographics mentioned to determine the value of each customer? Explain your answer.
Services Gap
The discrepancy between customers’ expectations of service quality and their actual experiences.
Service Expectations
The preconceived notions or standards that customers have regarding the levels of service they should receive.
Perishability
A characteristic of a service.
Service Quality Dimensions
Aspects used to evaluate the quality of service, including reliability, responsiveness, empathy, assurance, and tangibles.
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