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What Are the Three Main Classes of Business-To-Business Customers

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What are the three main classes of business-to-business customers?


Definitions:

Gender

The cultural and psychological characteristics that are associated with biological sex.

Technical Specialists

Professionals with deep expertise and knowledge in a specific technical area or field.

Analytical

A social style characterized by low responsiveness and assertiveness. Individuals with this social style are considered technical specialists; they enjoy working in technical positions.

Style Flexing

The process of adapting your communication to how others communicate.

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