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Explain the different roles at play in the buying centre.Illustrate using the example of a long distance hauling company purchasing a computerised dispatch system.
Killifish
Small, often colorfully marked fish found living in fresh or brackish waters.
Cichlids
A diverse family of freshwater fish known for their vibrant colors and complex behaviors, often found in tropical regions.
Cohort
Group of individuals born during the same interval.
Survivorship Curve
Graph showing how many members of a cohort remain alive over time.
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