Consumers Often Change Their Beliefs or Actions as a Reaction

question 95

Multiple Choice

Consumers often change their beliefs or actions as a reaction to real or imagined group pressure to gain acceptance from a particular reference group.

• A)behavioural learning
• B)group loyalty
• C)operant conditioning
• D)conformity
• E)brand loyalty

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Definitions:

Culturally Situated

A concept or object that is understood and interpreted within the context of a specific culture, reflecting its values, norms, and practices.

Marketing Actions

Initiatives or activities undertaken to promote and sell products or services to a target audience.

Contextual Approach

A method that takes into account the environment, circumstances, or background of a subject to better understand its behavior or function.

Competitors

Are entities or individuals that compete within the same market or field, aiming to achieve goals such as higher sales or superior performance.