Consumers Often Change Their Beliefs or Actions as a Reaction

question 95

Multiple Choice

Consumers often change their beliefs or actions as a reaction to real or imagined group pressure to gain acceptance from a particular reference group.

• A)behavioural learning
• B)group loyalty
• C)operant conditioning
• D)conformity
• E)brand loyalty

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Definitions:

Cobranding

Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Relationship Management

Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term sales.