Opinion Leaders ________

question 103

Multiple Choice

Opinion leaders ________.

• A)are not sponsored by any company
• B)impart both positive and negative information about product performance
• C)often are among the first to buy new products
• D)influence others people's attitudes or behaviours because they are perceived as possessing expertise about a product
• E)All of the above

---

Definitions:

Decatastrophize Technique

A cognitive-behavioral therapy technique aimed at reducing anxiety by challenging and modifying catastrophic thoughts.

Overestimating

The cognitive bias of appraising a situation or an outcome as being more likely or significant than it actually is.

Beck's Cognitive

A therapeutic approach developed by Aaron T. Beck, focusing on identifying and challenging negative thinking patterns to treat psychological disorders.

Depression

A mental health disorder characterized by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.