Discuss How Marketers Can Make Use of Virtual Communities

question 116

Essay

Discuss how marketers can make use of virtual communities.

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Definitions:

Biopiracy

The practice of commercially exploiting naturally occurring genetic material or biochemical, usually by obtaining patents that restrict its future use, while failing to pay fair compensation to the community from which it originates.

Biocolonialism

Occurs when Western companies exploit indigenous areas and express a dominant–submissive relationship.

Environmental Racism

A form of discrimination against minority groups and people from poor countries who are subjected to a disproportionate share of environmental hazards and polluting industries.

Industrialized Nations

Countries characterized by a significant level of industrialization, with advanced technological infrastructure and a higher standard of living.