Problem Recognition Occurs When ________

question 101

Multiple Choice

Problem recognition occurs when ________.

• A)a consumer has a certain need
• B)marketing highlights a latent consumer need
• C)A but not B
• D)B but not A
• E)A and B

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Definitions:

Demographic

Statistical data relating to the population and the particular groups within it, often used for targeted marketing or policy making.

Behavioural

Relating to the actions or reactions of an individual or group in response to external or internal stimuli.

Psychographic

Relates to the study of personalities, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

Environmental Influence

The impact that surrounding conditions can have on individuals' behavior, decisions, and health.