Consumers Often Change Their Beliefs or Actions as a Reaction

question 95

Multiple Choice

Consumers often change their beliefs or actions as a reaction to real or imagined group pressure to gain acceptance from a particular reference group.

• A)behavioural learning
• B)group loyalty
• C)operant conditioning
• D)conformity
• E)brand loyalty

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Definitions:

Cognitive

Pertains to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Mechanical

Pertaining to machines or the principles of machinery and engineering.

Model

A representation, either physical, mathematical, or conceptual, used to describe or simulate a process, concept, or entity.

Cognitive Explanation

An understanding that focuses on internal mental processes such as perception, memory, thought, and problem-solving to explain behavior.