A Basic Marketing Information System Includes ________

question 57

Multiple Choice

A basic marketing information system includes ________.

• A)managers at all levels,corporate culture,and external and internal data
• B)data,computer hardware and software,as well as decision makers
• C)existing data,market researchers to gather more data,and the technology to convert those data into information
• D)information resources,technical experts,and marketing managers
• E)competitive intelligence,internal records,all sales personnel,and all managers

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Definitions:

Mental Ability

The capacity of an individual to perform cognitive tasks and process information, often evaluated through intelligence tests.

Aptitude Tests

Standardized tests designed to measure a person's ability to acquire skills or knowledge in specific domains.

Achievement Test

A standardized test designed to measure an individual's level of knowledge, skill, or accomplishment in a particular area.

Differential Aptitude Test (DAT)

A standardized test designed to assess an individual's potential to succeed in various academic and vocational areas.