The First Step in the Marketing Research Process Is to Define

question 122

Multiple Choice

The first step in the marketing research process is to define the research problem.

• A)deciding whether to hire a marketing research agency or to conduct the research in-house
• B)determining if primary data will be needed
• C)budgeting money for the process
• D)placing the problem in an environment context
• E)selecting who will be responsible for analysing the data

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Definitions:

BIS

Behavioral Inhibition System, a concept in psychology that refers to the brain mechanism which predicts an individual's response to anxiety-relevant cues in the environment.

Extraversion

A personality trait characterized by outgoingness, high levels of social engagement, and a tendency to seek stimulation in the company of others.

Introversion

A personality trait typified by a focus on internal feelings rather than external sources of stimulation, often manifesting in a preference for solitude or small groups.