The 3M Company Wanted to Find Out How It Should

question 125

Essay

The 3M Company wanted to find out how it should market its Buf-Puf Sponge facial scrub pads.The company recruited a teen advisory board by running ads in selected teen magazines.3M periodically consult these consumer panel members about their use of personal care products and their concerns about appearance.What type of descriptive research design is 3M implementing and why?

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Definitions:

Sustainability

The ability to maintain or improve certain processes or states indefinitely without depleting resources or causing harmful impacts.

Definition

A precise explanation of the meaning of a word or phrase.

Clarification

The process of making a statement or situation less confused and more comprehensible.

Restraining Force

Factors or conditions that resist or oppose the progress, change, or movement within an organization or system.