Which of the Following Is a Disadvantage of Mall or Shopping

question 70

Multiple Choice

Which of the following is a disadvantage of mall or shopping centre intercepts?

• A)They are more expensive than mail surveys.
• B)The sample may not be representative.
• C)They are more expensive than phone surveys.
• D)Consumers may be reluctant to answer personal questions face to face.
• E)All of the above

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Definitions:

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Literature Review

A comprehensive analysis and synthesis of existing research and literature on a specific topic, aimed at building a foundation for further research by identifying gaps, debates, and key findings.

Research Model

A framework or systematic plan of action to conduct scientific investigation, guiding the process of inquiry.

Spiral Model

A software development model that combines elements of both design and prototyping in stages, in an effort to combine advantages of top-down and bottom-up approaches.