Which of the Following Statements About Online Consumer Market Research

question 141

Multiple Choice

Which of the following statements about online consumer market research is FALSE?

• A)Online research is representative despite the fact that all consumers do not have equal access to the internet.
• B)Large online research studies can be conducted inexpensively.
• C)The internet can be used to estimate market response to new products.
• D)Online questionnaires are an excellent way to conduct consumer research.
• E)Online interviewing eliminates interviewer bias and errors in data entry.

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Definitions:

Self-actualization

The realization or fulfilment of one's talents and potentialities, considered as a drive or need present in everyone.

Coping Technique

Strategies or methods used to manage stress, adversity, or emotional distress in productive and healthy ways.

Self-discrepancy

A theory that describes how the difference between individuals' actual self and their ideal or ought self can lead to emotional discomfort.

Athletics

Physical sports and games, especially those involving competitive activity, strength, and skill.