Explain the Difference Between Standardisation and Localisation and Why Marketers

question 4

Essay

Explain the difference between standardisation and localisation and why marketers might chose either strategy.

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Definitions:

Longitudinal Study

Research design that involves repeated observations of the same variables or group of individuals over an extended period of time.

Preschoolers

Young children typically between the ages of three and five years, who are often in the early stages of formal education.

Exclusively By Homemakers

Pertaining solely to individuals, typically women, who manage the household and do not engage in employment outside the home.

Cared For By Others

Being in a situation where one's needs, either due to age, illness, or disability, are attended to by someone else.