Examlex
Discuss how straight extension,product adaptation and product invention strategies differ,with examples,and why marketers might choose each particular strategy.
Fair Value
An estimate of the price at which an asset or liability would be exchanged between knowledgeable, willing parties in an arm's length transaction.
Amortization
The gradual reduction of an intangible asset's value over time or the process of spreading payments over multiple periods, such as with loans.
Unrecognized Gains
Profits that have been earned but not yet realized or reported in the financial statements.
Fair Value
The price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.
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