The First Step in Deciding Whether and How to Go

question 88

Multiple Choice

The first step in deciding whether and how to go global is to ________.

• A)establish a research budget
• B)hire someone with experience to manage the global operations
• C)create broader marketing objectives
• D)examine basic market conditions including domestic demand,market potential abroad,and the firm's ability to achieve competitive advantages
• E)create an internationalised mission statement

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Definitions:

Word Processing Program

Software used for the creation, formatting, and editing of text documents.

Presentation Graphics Program

Software designed to create visual aids and presentations to communicate ideas, data, and information effectively.

Intranet

A private network accessible only by an organization's staff, often serving as a secure platform for information sharing and communication.

Extranet

Secure network used for e-business and accessible through an organization’s website; available to external customers, suppliers, and other authorized users.