In Marketing,the Tendency to Prefer Products or People of One's

question 69

True/False

In marketing,the tendency to prefer products or people of one's own culture to those from other countries is called ethnocentrism.

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Definitions:

Information Filtering

The process of screening, selecting, and presenting information selectively, often to reduce information overload or to emphasize certain aspects.

Persuasive Communication

The practice of using messages designed to influence or change the attitudes, beliefs, or behaviors of others.

Polycentric

Having multiple centers of power or influence, often used in the context of international business to describe a strategy that treats each market as unique.

Ethnocentric

The belief in the superiority of one's own ethnic group or culture over others, often leading to prejudice or bias.