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Explain the Difference Between Standardisation and Localisation and Why Marketers

question 4

Essay

Explain the difference between standardisation and localisation and why marketers might chose either strategy.


Definitions:

Net Income

The final earnings of a company once expenses and taxes are subtracted from the total revenue.

Operating Activities

Transactions and events that relate to the primary operations of the company, including revenue and expense activities.

Cash Flows

The cash that is moving into and out of a business, representing its operating, investing, and financing activities over a specific period.

Ending Inventory

The worth of products ready for purchase at the conclusion of a financial period.

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