Which Is the First Step in Developing a Marketing Plan

question 138

Multiple Choice

Which is the first step in developing a marketing plan?

• A)Perform a situation analysis
• B)Select a target market and target segment
• C)Monitor and control marketing strategies
• D)Set marketing objectives
• E)Develop marketing mix strategies

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Definitions:

Emerging Adulthood

A phase of the life span between adolescence and full-fledged adulthood that encompasses late teens through twenties, characterized by exploration and instability.

Identity

Who a person is, representing a synthesis and integration of self-understanding.

Church Attendance

The act of going to church services, which can be a measure of religious belief or community involvement.

Alcohol Use

The consumption of beverages containing ethanol, ranging from moderate drinking to alcohol abuse and addiction.