Archetype Is a Unilever SBU That Markets a Number of Different

question 151

Multiple Choice

Archetype is a Unilever SBU that markets a number of different tea brands around the world.

• A)A shortage of tea leaves due to unusual weather conditions
• B)The marketing campaigns Archetype conducts in each country
• C)Increased competition from a local tea producer
• D)Changes in the way people drink tea
• E)Government regulations of information on package labels

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Definitions:

Resources

Assets, materials, and other items or capabilities that can be utilized to achieve goals or perform tasks.

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