Archetype Is a Unilever SBU That Markets a Number of Different

question 29

Multiple Choice

Archetype is a Unilever SBU that markets a number of different tea brands around the world with each type specifically addressing the tastes of local tea drinkers.

• A)A threat
• B)Its mission statement
• C)A strength
• D)A weakness
• E)An opportunity

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Definitions:

Collectivist Value Orientation

This cultural value emphasizes the priority of group goals over individual goals and the importance of cohesion within social groups.

Japan

An island country located in East Asia known for its rich culture, technological advancements, and significant contributions to global economics and politics.

United States

A country located in North America, comprised of 50 states, a federal district, and several territories.

High Collectivism

A cultural or societal orientation that prioritizes the needs and goals of the group over individual desires.