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Company A has a portfolio that includes five stars,three cash cows,six question marks and three dogs.Should the company focus all its attention only on its 'stars'? If so,why? If not,why not?
Debriefing Session
A meeting held after the completion of a study where participants are informed about the study's purpose and their role in it.
Straightforward Manipulations
Simple and direct changes or interventions applied to the independent variable of a study to observe effects on the dependent variable.
Manipulation Check
A procedure to determine if the experimental manipulation of the independent variable has the intended effect on the participants.
Independent Variable
The variable that is manipulated to observe its effect on the dependent variable.
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