Marketers Use Demographics to Predict the Size of Markets

question 28

True/False

Marketers use demographics to predict the size of markets.

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Definitions:

Multidomestic Corporations

Companies that operate in multiple countries, adapting their products and practices to each local market.

Independent Companies

Businesses that operate on their own, without being controlled by or affiliated with a larger conglomerate or parent company.

Expatriates

Individuals who live and work outside their native country, often for a specified period and for professional reasons.

International Assignments

Employment tasks or roles that require an individual to live and work in a foreign country, typically for an extended period.