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Why Must Marketers Be Aware of Changes in the Economic

question 115

Essay

Why must marketers be aware of changes in the economic and technological environments? Illustrate using the mobile phone industry.

Differentiate between writing a complaint and writing a rejection.
Analyze the efficacy of social media as channels for resolving customer complaints.
Apply principles of effective communication in crafting negative messages to customers while considering ethical implications.
Understand the factors influencing self-confidence in children.

Definitions:

Free Trade Agreement

A pact between two or more nations to reduce barriers to imports and exports among them, enhancing economic integration and trade.

Global Uniformity

The tendency towards minimization of cultural and operational differences across various regions, aiming for a consistent global approach or standard.

Cultural Issues

Challenges that arise from differences in language, norms, beliefs, and practices among people from various cultures.

Maturity Stage

A phase in the lifecycle of a product during which growth slows, indicating a saturation of the market segment it occupies.

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