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Barbara Bases Her Shopping on the Theory That Shampoo Is

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Essay

Barbara bases her shopping on the theory that shampoo is shampoo,bread is bread,etc.and brand name and product claims make no difference to her.How would a marketer explain Barbara's behaviour,what changes would they want her to make,and how might this be achieved?


Definitions:

Stereochemical Relationship

The relative spatial arrangement of atoms within molecules that dictates their chemical behavior and reactions, focusing on how these relationships affect molecular properties.

Fischer Notation

A method used to represent the three-dimensional structure of molecules using two-dimensional projections, particularly sugars.

Enantiomers

Molecules that are mirror images of each other but cannot be superimposed on each other, often exhibiting different properties in a chiral environment.

Diastereomers

Stereoisomers characterized by having distinct physical properties and not being mirror reflections of one another.

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