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Explain How Marketers Make Use of Popular Culture and Myths,and

question 49

Essay

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.


Definitions:

Response Rate

The percentage of people who respond or react to a request or stimulus, often used in research or surveys.

Subscription Quality

The perceived value or excellence of services provided to subscribers, often evaluated based on service reliability, content, and customer satisfaction.

Simple Random Sample

A portion of a statistical group where every member has the same chance of selection.

Random

Lacking pattern, purpose, or predictability, often used in the context of selecting items or events in a way that each has an equal chance of being chosen.

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