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A Beer Company Ran a Series of Ads Featuring Scantily

question 39

Essay

A beer company ran a series of ads featuring scantily clad women playing volleyball.Many consumers felt that the beer campaign demeaned women in order to appeal to men.Discuss the objections to the campaign from a societal perspective.


Definitions:

General Deterrence

The use of punishment to discourage people in general from committing crimes, based on the fear of penal consequences.

Using People

The unethical practice of exploiting individuals for personal gain or advantage.

Rehabilitation

The process aimed at enabling individuals, especially offenders or addicts, to achieve personal transformation and reintegration into society.

Kingdom of Ends

A philosophical concept from Immanuel Kant suggesting a society where individuals treat each other as ends in themselves, not means to an end, emphasizing mutual respect and dignity.

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