A Market Segment Is a Distinct Group of Customers Within

question 33

Essay

A market segment is a distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.Automakers such as Ford and Holden offer different automobiles for different market segments.Select one car made by Ford and one car made by Holden.What customer segment would each car benefit and why?

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Definitions:

Automobile Companies

Businesses involved in the design, development, manufacturing, marketing, and selling of motor vehicles.

Mexico

A country in North America, known for its rich cultural heritage, diverse landscapes, and as a significant contributor to the global economy.

Global Warming

The long-term increase in Earth's average surface temperature due to human activities, primarily the emission of greenhouse gases.

Agriculture

The science or practice of farming, including cultivation of the soil for the growing of crops and the rearing of animals to provide food, wool, and other products.