Which of the Following Statements About Marketing's Role in the Company

question 135

Multiple Choice

Which of the following statements about marketing's role in the company is not true?

• A)In some companies,marketing is an afterthought.
• B)In large companies,the chief marketing officer is usually at the top of the organisational hierarchy.
• C)When the chief executive officer comes from marketing,companies tend to be more marketing oriented.
• D)Sometimes companies use the term marketing when they mean advertising and sales.
• E)In small organisations,there is never anyone specifically designated as the marketing person.

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Definitions:

Resistance Level

A price level above which it is supposedly difficult for a stock or stock index to rise.

Market Rise

An increase in the overall value of the stock market or a specific stock market index.

Hybrid Strategy

A hybrid strategy in business combines cost leadership and differentiation approaches to provide value to customers while maintaining competitive pricing.